PARTNEROS BUILD
Build Your Partner GTM from 0 to 1
Consulting services spanning assessment, design, and execution. Built on proven results from $0 to $200M in revenue and tested across 86 engagements.
Assessment → Design → Execution
CUSTOMERS
Jordan Dearsley
CEO and Founder, Vapi
★★★★★
“We brought Nelson in to build our partnerships strategy from scratch, and the impact has been immediate. He assessed our entire partnerships go-to-market strategy, conducted cross-functional interviews with our leadership, sales, product, and engineering teams, and delivered a comprehensive partnership framework tailored to our stage and market."
Feb 6, 2026
Nancy Dong
Head of Partnerships, Clay
★★★★★
"Working with Nelson has been an absolute game changer. His guidance on partner strategy and program design helped turn what began as a hodgepodge of small passion projects, into a cohesive, high-performing ecosystem. In less than a year, Clay’s partnerships motion evolved into a true growth engine., driving pipeline, partner-sourced ARR, and deeper co-sell and delivery alignment."
Nov 5, 2025
Mads Nielsen
Global Channel Lead, ClickUp
★★★★★
“When I started my 3+ month engagement with Nelson, I didn’t just need frameworks - I needed a thinking partner. Partnerships can be a lonely function; you’re often the only person in the company doing what you do. Nelson filled that gap immediately. The frameworks were practical and immediately usable, but the bigger unlock was how he helped me align my exec team around the strategy."
Aug 14, 2026
Stephanie Jenkins
SVP of Sales at PandaDoc
★★★★★
“From day one, Nelson brought structure, strategic clarity, and genuine hands-on energy that the team needed. He ran a full partnership sprint — getting the team aligned on 26 prioritized initiatives, assigning ownership, and driving accountability in a way that actually moved the needle.”
Aug 4, 2026
Luke Arno
CRO, Transcend
★★★★★
“Bringing Nelson in was one of the highest-leverage decisions we made for our partner program at Transcend. We came to him with a partner motion that had promise but lacked focus and resources. Nelson changed that almost immediately.”
May 22, 2026
Nikhil Gupta
CTO, Vapi
★★★★★
“Nelson is one of the most impressive partnerships leaders I’ve ever worked with. What stood out immediately was how deeply he invested in understanding our product, our vision, and the ecosystem we’re building for. He also helped us build a hiring process around the Head of Partnerships role and found an amazing Head of Partnerships for us as well."
Feb 6, 2026
Ted Blosser
CEO, Workramp
★★★★★
“I’ve known Nelson since we worked together 17 years ago. It’s been incredible watching him build partner programs from zero to one at leading tech companies. When we worked together at Box, he helped scale the partner program to hundreds of partners and I saw firsthand his passion, enthusiasm and work ethic with partners. He excels at bringing a strategic vision, principles first thinking and frameworks to build and scale partnerships at fast growth tech companies. I highly recommend his work!"
Feb 23, 2024
Kevin Chung
COO, Writer
★★★★★
“Nelson is one of those exceptional leaders you hang onto! I’ve had a front row seat to Nelson building an organization from zero to tens of millions in ARR. Hands down one of my favorite people to work with. His commitment to principles and practical frameworks consistently delivered impactful results. Plus, he brings a unique blend of empathy, clarity, creativity and dedication to continuous improvement that really sets him apart. As a leader or IC looking to elevate your partnership strategy, you must call Nelson right away."
Feb 23, 2024
Chris Samila
Chief Partner Officer, Partnerships Leaders
★★★★★
“I had the pleasure of working with Nelson when he led mobile partnerships at Optimizely. He did a tremendous job in creating and scaling up a solid foundation for the partner program. He expertly worked with our sales, marketing & operations team globally. I've stayed close with Nelson through the years & have learned a great deal from him & highly recommend Nelson if you’re looking to learn about partner strategy & building a world class program from 0 to 1."
Feb 23, 2024
Michael Vitak
Partner Activation Lead, Clay
★★★★★
“Nelson has been invaluable as we’ve gone from building our partner motion to scaling it. Our team is tackling a lot of firsts, and Nelson has already been through most of them. That changes how fast we move.”
Aug 18, 2026
Leslie Brown
Unity
★★★★★
“Nelson brings a highly strategic approach to partnership development and operational planning. He has a unique ability to break down complex challenges into practical, actionable solutions while clearly articulating the what, how, and why behind his recommendations.”
May 28, 2026
Thibault Martin
Partnerships Lead @ Dust
★★★★★
“We brought Nelson in when we needed to build our US partnerships motion and rethink our overall strategy. Nelson was tremendously helpful to give us the frameworks and strategic pointers that saved us months and backed our intuitions with his experience.”
Mar 10, 2026
Sean
Head of Partner Acquisition JAPAC, HubSpot
★★★★★
“Nelson’s 12-week training program has been an incredibly valuable experience for my team. I enrolled all five members, and throughout the course they found the sessions both eye-opening and highly practical.”
Mar 10, 2026
Gayathri Padmanabhan
★★★★★
“Nelson is a true legend. As we developed our updated partner program strategy, we leaned on him to help us validate industry standards and best practices. His insights and recommendations around professional services and partner synergy were invaluable.”
Dec 20, 2025
Cristina Zabeo
Senior Manager, Partner Programs
Senior Manager, Partner Programs
★★★★★
“I recently wrapped up the $150M Partner OS Program alongside Nelson Wang, and I must say, I was thoroughly impressed by the wealth of knowledge shared and Nelson’s astute insights and guidance.”
Apr 3, 2024
BUILT FOR PARTNER-LED GROWTH
Challenges We Will Help You Solve
Clear Partner Strategy
Define your partnership vision and align it with business goals through a customer-centric approach. Build a quality-focused ecosystem—not 10,000+ partners with quality-control issues—and reduce brand risk and channel conflict with clear “swim lanes.”
Building Partner Pipeline & Revenue
Create systematic approaches to identify, engage, and convert high-value partnerships into revenue streams—both sourced and influenced.
Finding Partner Market Fit
Don’t onboard a thousand partners hoping it will work out. Build an ideal partner profile and test quickly for partner market fit with real wins. Identify the right partner types to deliver customer value through discovery, implementation, training, change management, and managed services.
Scaling Partner Operations
Implement sustainable principles, frameworks, programs, and processes for long-term growth.
ASSESSMENT · STRATEGY · PROGRAM DESIGN
Your 3-Month Partnership Sprint
MONTH 1 · 70 HOURS
Assessment & Planning
• Ecosystem analysis
• Partner strategy frameworks
• SWOT analysis
• Scoring of partners with heat map
• Opportunity mapping
• Critical gap analysis & action plan
• Customer ICP definition
• Customer needs assessment
• Customer journey + agency overlay
• Services & business outcomes
• Cross-functional feedback assessment
• Data analysis + cohort review
• Partner program baseline
• Partner strategy deck
• Gaps summary + action plan
MONTHS 2–3 · 130 HOURS
Program Design & Planning
• North star goals & KPI alignment
• Prioritized partner list + project plans
• Partner enablement strategy & comms review
• Agency partner relationship building
• Partner market fit assessment
• Strategic plans for agency partners
• AI + automation workflows for joint wins
• Case study ingestion process
• Cross-functional alignment on priorities
• Legal agreements coordination
• Dashboards with ops team
• Operational rigor frameworks
• Partner tech assessment + gap analysis
• Partner intake process with AI scoring
• Up to 2 no-code app builds for critical gaps
YOUR ENGAGEMENT
Build the foundation. Activate growth.
MONTHLY INVESTMENT
$25,000
Per month, over a 3-month partnership sprint. Assessment, strategy, and program design.
TOTAL ENGAGEMENT
200 hours
70 hours in Month 1. 130 hours across Months 2–3.
Book a GTM Consultation